In 2020, 59 million Americans freelanced for work! Freelancing can give you a sense of freedom, especially since you’re your own boss. So it’s no wonder why so many Americans are trading in their 9-to-5 hats for freelancing ones.
However, one area of concern is how to keep the clients (and money) flowing in.
The answer? Getting referrals is key to your freelancing success.
But how should you go about doing so, without alienating your previous clients? Read on to find out!
Think about the last time you got average service from someone. Did you feel motivated to recommend them to your friends and family? Probably not.
So why would you expect your clients to be eager to make referrals to you if you didn’t give your best?
While on the job, you want to make sure you hit everything your clients want, and then some. Deliver everything on time (or even early), and go above and beyond to really wow your clients.
When you can do this, they’ll automatically gush about you to their social network!
You might get the feeling that a client loves your services. But that doesn’t necessarily mean you can just outright ask them for a referral whenever you feel like it. There’s a right time and place for everything!
In general, a good time to ask for freelance referrals is at the end of the project. If the client’s already raving about the quality of your work, this is a natural time to ask them for a good word so you can get more business in the door.
Send Out “Thank You” Notes
A fantastic way to reel in reeling in referrals is to send out “thank you” notes! Whether you choose to handwrite and send snail mail, or type up notes for email, make it clear that you sincerely appreciate your clients and enjoyed working with them.
Because you’ve shown your appreciation and gratitude, this will put your clients in a better mood. You can then end your note with a small nudge for them to refer you to their friends and family or to leave a good review for you on your page.
Set up a Freelancer Referral Program
Rewards are always a great way to motivate previous clients to send referrals your way. It’s proven that longer-term customers are more beneficial to you, as they’ll provide more referrals.
This is because you recognize and appreciate their loyalty, and in turn, they’ll be more than happy to recommend you to their social network. Plus, they’ll get something out of it too! Each time someone uses their freelancer referral link, they’ll be a step closer to free or discounted items/services from you.
It’s a win-win situation!
Getting Referrals Is Easy if You Do It Right
Getting referrals might’ve been something that was previously daunting. But as you can see, if you go about it in the right manner, it’s actually very easy!
So work your magic, exceed expectations, and you’ll see those referrals coming through.
Want to learn more about being a freelancer? Then apply to the School For Freelancers now!