Are you venturing into the world of freelancing?
If so, welcome! Freelancing can be an incredibly rewarding career that gives you the ability to do what you love while setting your own schedule.
But if you’re interested in actually making a good amount of money, you might be a bit worried, too. How do you stand out from the crowd and make yourself unique while drawing in loyal clients?
When you ask these questions, you’re really asking about personal branding.
What is personal branding, and how do you go about developing your own?
Keep on reading to learn more!
What Is Personal Branding?
Personal branding consists of the process of marketing people and their careers as a company.
It combines the work you do with the type of person you wish to sell yourself as. It involves the tone of your brand, any visual design aspects, and your actual customer service.
To see an example of branding in action, think of your favorite company. Chances are, you can picture the tone they use in their text and the overall impression they give off. You also know what they’re known for doing and what sets them apart.
All of this is part of the company’s brand.
But how do you go about developing a brand yourself?
Developing Your Personal Brand
Now, you’re ready to go about building your personal brand.
There are several steps to creating a brand that serves you and your company, and it requires much careful thought on your part. Unlike a multi-person business, freelancers must come up with their branding all on their own.
Don’t worry, though! We’ll go into the steps of developing your brand below.
1. Think of Who You Want to Be
When you envision your personal career, what do you see?
Ask yourself what type of work you want to do, how you want to go about it, and what sets you apart?
The core of what you do is the most basic part of your brand. You want to make sure you’ve defined this to yourself as clearly as possible and created a unique selling proposition.
Simply put, a unique selling proposition is anything you do differently from your competition. Perhaps you specialize in doing things faster, cheaper, or more comprehensively than your competitors. That will be part of your brand.
Next, establish the tone of your new business.
Do you want to use friendly, casual language? Should the customer walk away feeling like you’re formal and authoritative?
Think through your tone carefully and seek to craft text that aligns with who you want to portray yourself as. You can also establish your tone through the visuals you choose.
Pay attention to colors and imagery and only select those that are in-step with your brand.
Don’t just establish your brand and leave it at that: be who you say you are.
If you promise helpful, quick turnaround times, make sure you can do it. If you pride yourself on being friendly and helpful, be that way with your clients, even when no one else can see.
Being true to who you claim to be is an important part of any brand marketing. After all, to maintain your reputation, you need to give clients the type of experience they purchase.
If you’re a freelancer, you need to establish your own personal branding.
Personal branding gives your audience an overall impression of you as a professional. It includes what you do, the tone and personality you wish to market, and your own actual work with clients.
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